**DATA PROTECTION STATEMENT**

1) **INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY**

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when using our website. Personal data are all data that can be used to personally identify you.

1.2 The responsible party for data processing on this website, as defined by the General Data Protection Regulation (GDPR), is Milora. The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the "https://" in the browser address bar and the lock symbol.

2) **DATA COLLECTION WHEN VISITING OUR WEBSITE**

When using our website for informational purposes only, meaning you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website:

- The website you visit
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you accessed the page
- Used browser
- Used operating system
- Used IP address (if applicable: in anonymized form)

The processing is carried out in accordance with Article 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no transfer or other use of the data. However, we reserve the right to review server log files retrospectively if there are concrete indications of unlawful use.

3) **COOKIES**

To make your visit to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser during your next visit (persistent cookies). When cookies are set, they collect and process certain user information, such as browser and location data as well as IP address values, to a limited extent. Persistent cookies are automatically deleted after a specified duration, which can vary depending on the cookie.

Cookies are partially used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies we implement also process personal data, the processing is carried out in accordance with Article 6 (1) (b) GDPR either for the performance of the contract or in accordance with Article 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

We may collaborate with advertising partners who help us make our internet offerings more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). If we collaborate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in the following paragraphs.

Please note that you can configure your browser to notify you about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for specific cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

- Internet Explorer: https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-files-in-internet-explorer
- Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Chrome: https://support.google.com/chrome/answer/95647?hl=en
- Safari: https://support.apple.com/en-us/HT201265
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if cookies are not accepted, the functionality of our website may be limited.

4) **CONTACTING US**

When you contact us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used solely for the purpose of responding to your inquiry or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in addressing your inquiry in accordance with Article 6 (1) (f) GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for processing is Article 6 (1) (b) GDPR. Your data will be deleted after the final processing of your inquiry, provided that it is evident from the circumstances that the matter in question has been conclusively clarified and no statutory retention obligations stand in the way.

5) **DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING**

In accordance with Article 6 (1) (b) GDPR, personal data is further collected and processed when you provide it to us for the performance of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. You can delete your customer account at any time by sending a message to the aforementioned address of the responsible party. We store and use the data you provided for contract processing. After the complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after the expiration of these periods, unless you have expressly consented to further use of your data or we have reserved the legally permissible further use of data, which we will inform you about below.

6) **USE OF YOUR DATA FOR DIRECT ADVERTISING**

6.1 **Registration for our Email Newsletter**

If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and is used to personally address you. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter after you have expressly confirmed that you agree to receive the newsletter. We will then send you a confirmation email asking you to confirm by clicking a corresponding link that you want to receive the newsletter in the future.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Article 6 (1) (a) GDPR. When registering for the newsletter, we save the IP address you registered with and the date and time of registration in order to trace possible misuse of your email address at a later date. The data collected during your registration for the newsletter will only be used for the purposes of advertising via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the responsible party mentioned above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we have reserved a further use of data that is legally permitted and of which we inform you in this statement.

6.2 **Sending the Email Newsletter to Existing Customers**

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range via email. For this purpose, we do not need to obtain separate consent from you. The data processing takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Article 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible party mentioned at the beginning. Only transmission costs according to the basic tariffs will be incurred for you. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.

7) **DATA PROCESSING FOR ORDER PROCESSING**

7.1 The personal data we collect will be forwarded to the transport company commissioned with the delivery as far as this is necessary for the delivery of the goods in the context of contract processing. Your payment data will be forwarded to the commissioned credit institution as part of the payment processing, provided that this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Article 6 (1) (b) GDPR.

7.2 **Use of Payment Service Providers**

- **PayPal**
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or—if offered—"purchase on account" or "installment payment" via PayPal, we will forward your payment data in the context of payment processing to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Article 6 (1) (b) GDPR and only to the extent that it is necessary for payment processing.

PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or—if offered—Sure! Here’s the translation of the provided text into English:

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**Repeatedly Seeing the Same Ads**

Google tracks which ads are displayed in which browser using a cookie ID and can prevent these ads from being shown multiple times. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

Additionally, DoubleClick can capture conversions related to ad requests using cookie IDs. For example, this happens when a user views a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence over the extent and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge: By integrating DoubleClick, Google receives the information that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or logged in, there is a possibility that the provider can learn and store your IP address.

If you wish to object to this tracking method, you can disable cookies for conversion tracking by configuring your browser to block cookies from the domain www.googleadservices.com at https://www.google.de/settings/ads, although this setting will be deleted when you clear your cookies. Alternatively, you can inform yourself about cookie settings and make adjustments at the Digital Advertising Alliance at www.aboutads.info. Finally, you can configure your browser to inform you about cookie settings and decide individually on their acceptance or exclude the acceptance of cookies for specific cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection standards applicable in the EU.

Further information about DoubleClick by Google’s privacy policy can be found at: https://www.google.de/policies/privacy/

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**10.2 Use of Google AdWords Conversion Tracking**

This website uses the online advertising program "Google AdWords" and, within the framework of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google AdWords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our goal is to display ads that are of interest to you, make our website more appealing to you, and achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on a Google AdWords ad. Cookies are small text files stored on your computer. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. Cookies cannot be tracked across the websites of AdWords customers. The information collected via the conversion cookie is used to create conversion statistics for AdWords customers who opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that can personally identify users. If you do not wish to participate in tracking, you can block this use by disabling the Google conversion tracking cookie through your internet browser settings. You will not then be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising according to Art. 6(1)(f) GDPR.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection standards applicable in the EU.

You can permanently disable cookies for advertising preferences by preventing them from being stored via your browser software settings or by downloading and installing the browser plugin available at: https://www.google.com/settings/ads/plugin?hl=en.

Please note that certain features of this website may not work or only work to a limited extent if you disable the use of cookies.

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**11) WEB ANALYSIS SERVICES**

**Google (Universal) Analytics**

This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files stored on your computer that allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the truncated IP address) is usually transferred to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by truncation and excludes direct personal reference. By this extension, your IP address will be truncated by Google within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. In these exceptional cases, this processing occurs in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activities, and to provide further services related to website usage and internet usage. The IP address transmitted by your browser in the context of Google Analytics will not be merged with other data from Google. You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that you may not be able to use all functions of this website to their full extent in this case. Additionally, you can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Alternatively, to the browser plugin or within mobile device browsers, please click the following link to set an opt-out cookie, which will prevent future collection by Google Analytics within this website (this opt-out cookie only works in this browser and for this domain; if you delete your cookies in this browser, you will need to click this link again): Deactivate Google Analytics.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection standards applicable in the EU.

This website also uses Google Analytics for a cross-device analysis of visitor flows, which is performed using a user ID. When you first visit a page, a unique, permanent, and anonymized ID is assigned to the user, which is set cross-device. This allows interaction data from different devices and sessions to be assigned to a single user. The user ID does not contain any personal data and does not transmit such data to Google.

You can object to the collection and storage of data using the user ID at any time with effect for the future. To do this, you need to deactivate Google Analytics on all systems you use, for example in another browser or on your mobile device. You can deactivate this by using a browser plugin from Google (https://tools.google.com/dlpage/gaoptout?hl=en). Alternatively, to the browser plugin or within mobile device browsers, please click the following link to set an opt-out cookie, which will prevent future collection by Google Analytics within this website (this opt-out cookie only works in this browser and for this domain; if you delete your cookies in this browser, you will need to click this link again): Deactivate Google Analytics.

Further information about Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376.

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**12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING**

**Facebook Custom Audience via Pixel Method**

This website uses the “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). If explicit consent is given, this allows tracking of user behavior after they have seen or clicked on a Facebook advertisement. This procedure serves to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help optimize future advertising measures.

The data collected is anonymous to us, providing no information about the identity of the users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile and enabling Facebook to use the data for its own advertising purposes, in accordance with Facebook’s data use policy (https://www.facebook.com/about/privacy/).

You can allow Facebook and its partners to display advertisements on and off Facebook. A cookie may also be stored on your computer for these purposes. These processing activities occur only upon granting explicit consent in accordance with Art. 6(1)(a) GDPR. Consent to the use of the Facebook Pixel may only be granted by users who are older than 13 years. If you are younger, please ask your parents for permission.

Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield framework, which ensures compliance with the data protection standards applicable in the EU.

To deactivate the use of cookies on your computer, you can configure your internet browser to prevent cookies from being stored on your computer or delete already stored cookies. Disabling all cookies may, however, result in certain functions on our websites no longer being executable. You can also deactivate the use of cookies by third parties like Facebook at the following website